GETTING NONPROFIT NEWS OUT: FREE PRESS RELEASE DISTRIBUTION AND PR TOOLS

By James D’Ambrosio

JamesProfile1TwitterAmongst nonprofit professionals, it’s well-known that smaller agencies often lack resources for public relations staff. In my experience, I’ve seen PR tasks added to the responsibilities of another employee, contracted out to a PR agency (paid or pro-bono), or handled by an intern/volunteer. If you’re in this situation, there’s free resources out there to help spread word of your good deeds: press release distribution services and a nonprofit program I recently discovered.

A REVIEW OF FREE PRESS RELEASE DISTRIBUTION SERVICES

Brian Scott, a public relations professional with 10+ years experience, recently completed an in-depth analysis of free news release distribution services, discussing findings on HubPages, a revenue-generating social content community for writers and one of the 50 most visited Web sites in the U.S. A strong proponent of free services, he evaluated them in-depth using seven criteria: 1) attracts moderate/high daily traffic to site; 2) a good Google Page rank; 3) large number of Web sites linking to it; 4) permitting “Do-Follow” links in releases; 5) disseminating releases via RSS feeds and social media; 6) growing backlinks to company Web site; and 7) boosts ranking in search-engine results.

Some of his top selections for 2013:

♦  www.newsvine.com               ♦  www.prlog.org                    ♦  www.i-newswire.com

♦  www.free-pressrelease.com ♦  www.sbwire.com                ♦  www.openpr.com

♦  www.pitchengine.com          ♦  www.newswiretoday.com ♦ www.myprgenie.com

♦  www.1888pressrelease.com ♦  www.beforeitsnews.com  ♦ www.onlineprnews.com

A FREE PROGRAM FOR NONPROFITS

In addition, sbwire.com (listed above), offers SBWIRE FOR NONPROFITS, providing free services in addition to news distribution: A) Hosted News Room Pro, providing media and site visitors detailed information about your agency — news, background and history — plus an online image/multimedia library option; B) SBWire for Groups Pro, allowing groups of organizations to create a centralized newsroom; and C) SBWire Connect, a social networking system.

Note: Only a limited number of nonprofits are accepted for membership, and political organizations are not eligible. Applying is simple: submit a brief online application and receive notification by e-mail regarding a decision on acceptance.

CLICK HERE TO APPLY 

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QUESTIONS TO READERS:

A) Have you used any of the services listed above?

B) If so, which has been the most helpful?

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