By James D’Ambrosio

JamesProfile1TwitterAmongst nonprofit professionals, it’s well-known that smaller agencies often lack resources for public relations staff. In my experience, I’ve seen PR tasks added to the responsibilities of another employee, contracted out to a PR agency (paid or pro-bono), or handled by an intern/volunteer. If you’re in this situation, there’s free resources out there to help spread word of your good deeds: press release distribution services and a nonprofit program I recently discovered.


Brian Scott, a public relations professional with 10+ years experience, recently completed an in-depth analysis of free news release distribution services, discussing findings on HubPages, a revenue-generating social content community for writers and one of the 50 most visited Web sites in the U.S. A strong proponent of free services, he evaluated them in-depth using seven criteria: 1) attracts moderate/high daily traffic to site; 2) a good Google Page rank; 3) large number of Web sites linking to it; 4) permitting “Do-Follow” links in releases; 5) disseminating releases via RSS feeds and social media; 6) growing backlinks to company Web site; and 7) boosts ranking in search-engine results.

Some of his top selections for 2013:

♦               ♦                    ♦

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In addition, (listed above), offers SBWIRE FOR NONPROFITS, providing free services in addition to news distribution: A) Hosted News Room Pro, providing media and site visitors detailed information about your agency — news, background and history — plus an online image/multimedia library option; B) SBWire for Groups Pro, allowing groups of organizations to create a centralized newsroom; and C) SBWire Connect, a social networking system.

Note: Only a limited number of nonprofits are accepted for membership, and political organizations are not eligible. Applying is simple: submit a brief online application and receive notification by e-mail regarding a decision on acceptance.




A) Have you used any of the services listed above?

B) If so, which has been the most helpful?

25 Responses

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    • Thanks for taking the time to read and comment on my blog posts. Yes, I do get some spam, but WordPress has Akismet, which filters out just about all spam messages. Really not aware of any apps or plug-ins for spam.

  9. Great info about the SBWIRE non-profit service. I was a little confused about the “About these ads” link below your two questions to readers. Are you receiving compensation for providing these links?

    • Dear Mr. Kotowski:

      Thanks for taking the time to read and comment on this blog post. To answer your question, the “About These Ads” link is from WordPress, not me. WordPress is now allowing ads to appear on blogs as a source of revenue and, I imagine, to keep WordPress free to use for bloggers. I do not receive any compensation whatsoever. The last words I write on each post are the questions — nothing below it. Hope this helps.

      Best Regards, James D’Ambrosio CommunicationsProfessional 438 Atlantic St.| E. Northport, NY 11731 Cell: 516-819-0528 Blog: Nonprofit Communications:Writing ForA Better World Follow me on Twitter: @Jamesdambrosio LinkedIn:


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