By James D’Ambrosio
Looking to stay current in the ever-changing social media landscape, I recently began reading “Social Media for Social Good: A How-To Guide for Nonprofits,” by Heather Mansfield, an esteemed social media expert, owner of DIOSA Communications and principal blogger at Nonprofit Tech 2.0, a social media guide for nonprofits (www.nonprofitorgsblog.org). Ms. Mansfield has 500,000+ friends, followers and fans on Twitter, Facebook, LinkedIn, Flickr, YouTube and Foursquare and has given over 500 webinars on social media and training to nonprofits worldwide.
BOOK OUTLINE: WEB 1.0, WEB 2.0, WEB 3.0
After just 70 pages, I was so impressed I had to write about it. This comprehensive social media guide is divided into sections discussing three distinct eras of digital communication: Web 1.o: The Static Web (Web sites, e-newsletters, “donate now” campaigns); Web 2.0: The Social Web (Facebook/Facebook Apps, Twitter/Twitter Apps, YouTube, Flickr, LinkedIn, blogging); and Web 3.o: The Mobile Web (mobile Web sites, group text messaging, text-to-give technology, Smartphone apps).
PURPOSE OF BOOK
The author succinctly describes the book’s purpose in the introduction:
“To help you make sense of these three eras [1.0, 2.0, 3.0], their distinct tool sets, how they affect one another, and how they can be integrated successfully and cost effectively to maximize your nonprofit’s return on investment (ROI) and its contribution to the greater social good.”
CONTENT OF VALUE
This 268-page hardcover — available on Amazon for $22.40 (Kindle $10.99) — includes more than 100 best practices in nonprofit communications and fund-raising based on the author’s 15 years of experience and 15,000+ hours utilizing social and mobile media. Beyond chapter text, the book also contains other valuable content:
1) After each chapter, a “Google This” section listing key terms and concepts to research and further your learning;
2) A Nonprofit Tech Checklist with 140+ items across Web 1.o, 2.0 and 3.o. The author encourages readers to copy the checklist and keep it at their desks for reference; and
3) After a number of chapters, a section titled “Nonprofit Examples of Excellence,” listing specific organizations and their Web sites excelling in that particular area of social media.
LEARN MORE HERE: http://nonprofitorgs.wordpress.com/book/
_________________________________________________
QUESTIONS TO READERS:
What is your impression of this book? Do you think it can help you forward your agency’s efforts? Are you inclined to buy it?
Filed under: Uncategorized | Tagged: Heather Mansfield, Maximizing Nonprofit Social Media ROI, Maximizing ROI For Social Media, Nonprofit Social Media, Nonprofit Social Media Trends, Social Media for Nonprofits, Social Media For Social Good: A How-To Guide For Nonprofits, Social Media Trends, Web 1.0, Web 2.0, Web 3.0 | 1 Comment »
Nonprofit Communications: Writing For A Better World 