By James D’Ambrosio


Recently I read several blog posts by Nonprofit Tech For Good, a leading social and mobile media resource for nonprofit professionals with 50,000 monthly visitors and 750,000+ followers on social networks. The focus was LinkedIn Company Page upgrades and prominent nonprofits to follow.   


In the past few months, LinkedIn has been moving away from groups and upgrading LinkedIn Pages: 1) ability to comment as your nonprofit on updates; 2) Insights on individual updates; 3) enhanced products & services; and 4) enhanced page & follower insights. If/when updates from LinkedIn Pages are connected with the primary news feed as the author believes it inevitably will, agencies with a strong, established presence will benefit most.

If your agency wants to ramp up its LinkedIn presence, Nonprofit Tech suggests following and reviewing the pages of early adopters to learn what content they’re using to engage constituencies. To that end, Nonprofit Tech reviewed over 200 of the most successful nonprofits worldwide on LinkedIn and 10 were selected as best. It’s noted that agencies focusing on the environment and international development tend to be early adopters of new social media tools.


While writing this post, I reviewed the Company Pages for the agencies below. One thing immediately stood out: they all have large, engaging photos spanning the top of the Company Home Page, clearly illustrating their mission and drawing in readers. Take some time to see what they’re doing:

Important technical note: The links below take you to basic info about each company. You have to log in to your account to see Company Home Pages.

1) AMERICAN RED CROSS (Prevents and relieves suffering in the U.S. and around the world.)

2) ASHOKA (Supports social entrepreneurs who are leading/collaborating with changemakers in a team of teams model addressing the fluidity of a rapidly evolving society.)

3) CONSERVATION INTERNATIONAL  (Builds on a foundation of science, partnership and field demonstration to empower societies to responsibly and sustainably care for nature and the global biodiversity for the well-being of humanity.)

4) ENVIRONMENTAL DEFENSE FUND (Preserves the natural systems on which all life depends. Guided by science and economics, finds practical/lasting solutions to serious environmental problems.)

5) NATURE CONSERVANCY OF CANADA (Canada’s leading national land-conservation organization partnering with individuals, corporations, nonprofits and governments to protect key natural treasures.)

6) NATIONAL WILDLIFE FEDERATION (Dedicated to protecting wildlife and habitat, and inspiring future conservationists.)

7) PATH (International nonprofit transforming global health through innovation.)

8) PLAN INTERNATIONAL (Development organization operating in 50 countries across Africa, Asia and the Americas to promote and protect children’s’ rights.)

9) PUBLIC BROADCASTING SERVICE (TV network in U.S. with 354 member television stations holding collective ownership.)

10) UNITED NATIONS DEVELOPMENT PROGRAMME (Partners with people at all levels of society to build nations that can withstand crisis and drive and sustain growth improving the quality of life.)



a) Have you gleaned some good ideas from these organizations?  b) If so, what stands out?

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