Sanrio Digital and Aeria Games & Entertainment Inc., a US based online games publisher, are partnering to launch Hello Kitty Online in North America. The announcement was made at the 2009 Game Developer Conference?, held at San Francisco’s Moscone Center from March 23-27. Hello Kitty Online is the eagerly anticipated official massively multiplayer online role-playing game (MMORPG) of the Hello Kitty universe. Aeria Games will manage North American online publishing and game service operations for Hello Kitty Online. Sanrio Digital will manage retail publishing of the game and operate SanrioTown, the Sanrio-themed portal and social networking site integrated with Hello Kitty Online.

Sanrio Digital is very excited to partner with Aeria Games, who will be our online publisher and operator for Hello Kitty Online in North America. With Aeria Games’ leadership position in the free-to-play casual MMO sector and Hello Kitty brand awareness among the underserved female gaming audience, Hello Kitty Online will grow into a leading social gaming destination for teens and female adults,” said Robert Ferrari, Vice President of Publishing & Business Development of Sanrio Digital.

Aeria Games is honored to partner with Sanrio Digital to introduce Hello Kitty Online to the North American audience. Given the global, well-loved brand and the advanced game design, we believe that Hello Kitty Online will propel the casual free-to-play MMO industry into the mainstream,” said JT Nguyen, Chief Marketing Officer of Aeria Games.

資料來源：Sanrio Digital


在正在舉行的全球遊戲開發(fā)者大會(GDC)上，三麗鷗數(shù)位公司與Aeria遊戲娛樂公司聯(lián)合宣佈將在北美市場推出卡通網(wǎng)遊《凱蒂貓OL(Hello Kitty Online)》?！秳P蒂貓OL》是首款基於Hello Kitty開發(fā)的大型角色扮演遊戲。Aeria Games將負(fù)責(zé)遊戲在北美地區(qū)的電子銷售和運(yùn)營工作。而三麗鷗將負(fù)責(zé)遊戲的零售以Hello Kitty主題網(wǎng)站SanrioTown的運(yùn)營。

三麗鷗數(shù)位的發(fā)行和業(yè)務(wù)發(fā)展副總裁Robert Ferrari表示：「三麗鷗數(shù)位很高興能夠與Aeria Games合作，他們將成為我們在北美地區(qū)的在線銷售及運(yùn)營商。借助他們在北美地區(qū)的市場領(lǐng)先地位和Hello Kitty品牌，《凱蒂貓OL》將展現(xiàn)對青少年以及女性玩家的吸引力?！?/font>

而Aeria Games方面也對這項(xiàng)合作非常滿意。該公司的市場總監(jiān)JT Nguyen就表示道：「我們很榮幸能夠攜手三麗鷗數(shù)位公司將《凱蒂貓OL》帶到北美玩家的身邊。他們的品牌影響力和關(guān)注度再加上優(yōu)秀的遊戲製作，我們相信《凱蒂貓OL》可以讓免費(fèi)的休閒網(wǎng)遊成為主流玩家的最愛?！?/font>

中文翻譯來源：17173